Founder & CEO of Coulson Capital, Coulson builds and scales companies driving the parallel economy. With 20+ years as an entrepreneur across wellness, media, tech, and beverage, he has launched multiple ventures and holds patents, awards, and honors, including the R&D 100 and Top 30 Under 30.

Serg, Director of Operations at The Wellness Company, has 15+ years of experience in e-commerce supply chain management, specializing in demand planning, purchasing, sourcing, analytics, and warehousing. With a background in startups, he has helped scale some of the most successful e-commerce businesses in the U.S. He holds a Bachelor's in Management (Supply Chain) and a Master's in Marketing. Passionate about data-driven decision-making, he optimizes operations for efficiency and growth. Outside of work, he stays active through weightlifting, running, and quality time with family.

Tonette leads The Wellness Company’s partnerships division, driving sales through social media, podcasts, and TV. Throughout her career, brand strategy and optimization have impacted over $500M of revenue growth across startups, rebrands, and acquisitions. At TWC, her team generates 40% of annual sales by seamlessly integrating our products into content creation.